Free course on acculturation in commercialization

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In a globalized and ever-changing world, marketing has become a discipline in which adaptation to diverse cultures and contexts is essential. The University of La Guajira recognizes the importance of acculturation in marketing, a process that involves understanding and respecting cultural differences while promoting products and services effectively.

We will explore in depth how our institution addresses acculturation in marketing. We will highlight approaches, strategies and projects that foster cultural sensitivity in the promotion and sale of products and services, both locally and internationally. Through this space, we will share our commitment to training marketing professionals capable of successfully navigating a diverse and global business environment, respecting and valuing the richness of the different cultures present in La Guajira and beyond.

Ciudad: Barranquilla.

Responsible for the diploma: Ernesto Cantillo Guerrero.

Free course information


To be defined


24 Hours




August 25 to
September 02, 2024

Study plan
Specific course objectives
Access to the virtual classroom
Muñeco sentado en un escritorio con los colores distintivos de la Universidad de La Guajira.

Welcome to the virtual classroom. Here you will find interactive resources, classmates and teachers, all in a flexible and comfortable space.

 Registration, cancellation and refund

Reserve your place by filling out the pre-enrollment form. You will receive an email eight (8) days before the start of classes with the payment instructions to formalize your enrollment. You should not make any payment before receiving this notification. Find detailed information about our registration process here.

The University of La Guajira reserves the right to cancel or postpone a course for administrative reasons.

Inscripciones Abiertas Hasta 06 de Septiembre del 2024

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